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AUDI

Audi endurance experience

#Promote

Context

In early 2010, Audi reigned supreme over the world of endurance racing. For the launch of the new Audi A1 and Audi A3, the brand wanted to highlight these popular models’ sporting DNA and prove their reliability.

Objective

Coming up with an event activation that was differentiating and getting Audi customers community involved in a way that reflected the brand's commitment to motorsport.

ORECA Events solution

The Audi endurance experience took place every year between 2011 and 2017. They allowed the brand's customers to experience the thrills of motorsport, on the most beautiful French circuits, behind the wheel of production vehicles that got specially prepared for the event. The final race changed format and location each year: 24-hour race, challenges abroad, race on ice in Lapland, etc.