Home of quattro tour

Context

Quattro technology is an integral part of Audi&#39;s DNA and history. It has been at the heart of the brand&#39;s sporting and commercial successes for decades.

Objective

Creating a brand experience that was close to the network and highlighted this historical technology, with high impact in terms of revenue management for the brand.

ORECA Events solution

Creating and coordinating a tour of 6 racetracks in France. The half-day experience allowed participants to discover how versatile the quattro technology is, whether on a racetrack, on road or off road.

DS 3 Crossback training

Context

In late 2018, DS Automobiles launched the new DS 3 Crossback, DS 7&rsquo;s little brother, on the highly-competitive premium urban SUV segment. This is the brand&rsquo;s first 100% electric car, thus becoming DS Automobiles&rsquo; new flagship vehicle.

Objective

Providing all of DS dealerships in Europe with the right keys and speech to sell the new DS 3 Crossback, whilst taking one more step forward into the world of Premium &lsquo;&agrave; la fran&ccedil;aise&rsquo;.

ORECA Events solution

Initiating an international training programme mixing online and face-to-face sessions and covering the different key stages in the new DS 3 Crossback selling process. A participant-centred approach where the sales force was supported at all times.

Fan Zone 24 Hours of Le Mans

Context

Major player in the insurance sector, greatly involved in motorsport, Matmut reaches motorsport fans at the 24 Hours of Le Mans and delivers its messages, via a stand set up at the heart of the Fan Village.

Objective

Offering motorsport fans an immersive and innovative experience that highlights Matmut throughout the week of the 24 Hours of Le Mans.

ORECA Events solution

Creating &quot;Future Zone by Matmut&quot;, a customised 225 m&sup2; space dedicated to mobility and automobiles of the future. Included in the programme: driving simulator, show-car, hoverboard test drive, buzzer challenge, slot car racing powered by bikes, and autograph session with Rebellion Racing drivers.

Major player in the insurance sector, greatly involved in motorsport, Matmut reaches motorsport fans at the 24 Hours of Le Mans and delivers its messages, via a stand set up at the heart of the Fan Village.

Matmut Fan Zone 24 Hours of Le Mans

Renault Fan Zone F1 French Grand Prix

Context

The return of Formula 1 in France in 2018 was a fantastic opportunity for Renault &ndash; unique French manufacturer competing in the discipline &ndash; to showcase its participation and innovations.

Objective

Promoting Renault&#39;s participation in Formula 1 racing among enthusiasts and highlighting how technologies get transferred to everyday vehicles.

ORECA Events solution

Setting up a customised stand at the heart of the Grand Prix Fan Zone, celebrating the presence of the manufacturer, highlighting its performances on track, and showcasing products to the public.

The return of Formula 1 in France in 2018 was a fantastic opportunity for Renault – unique French manufacturer competing in the discipline – to showcase its participation and innovations.

Home of quattro tour

More projects

DS

DS 3 Crossback training

MATMUT

Fan Zone 24 Hours of Le Mans

ORECA Events