Home of quattro tour

Context

Quattro technology is an integral part of Audi&#39;s DNA and history. It has been at the heart of the brand&#39;s sporting and commercial successes for decades.

Objective

Creating a brand experience that was close to the network and highlighted this historical technology, with high impact in terms of revenue management for the brand.

ORECA Events solution

Creating and coordinating a tour of 6 racetracks in France. The half-day experience allowed participants to discover how versatile the quattro technology is, whether on a racetrack, on road or off road.

DS3 Performance Tour

Context

Having become a brand in its own right in the premium segment, DS Automobiles developed a more powerful range in late 2016 called DS Performance, with the DS 3 as flagship model.

Objective

Strengthening DS Automobiles&rsquo;s credibility in terms of performance and triggering attention among prospects with a real brand experience.

ORECA Events solution

Creating a roadshow covering the whole of France where each day was articulated around 4 themed workshops highlighting all performance aspects and emphasizing French luxury. Digital targeting focused on reaching out to leads.

Fiat 500X training

Context

Three years after its launch, the Fiat 500X had a major facelift, inside and outside. The model is based on four fundamentals: style, connectivity, on-board technologies and engines, embodying the promise of being ahead of its time.

Objective

Allowing FIAT sales force to become familiar with the crossover&rsquo;s updates in terms of style and clarifying the model&rsquo;s positioning within its market in order to identify its main assets.

ORECA Events solution

Designing and coordinating a training course in the heart of Deauville, highlighting the specific style of the 500 family and using it as a theme across all of the different workshops delivered, whether static or dynamic.

Rassemblement Audi Sport

Context

To meet RS and R8 customers&rsquo; high expectations, Audi regularly provides its community with exclusive experiences, aiming to strengthen brand attachment.

Objective

Gathering and developing Audi Sport community as part of an annual event where the brand&rsquo;s customers and enthusiasts can meet.

ORECA Events solution

Coordinating a &quot;Trackday&quot;-type event where all participants have the opportunity to drive on the Paul Ricard Circuit (a partner of the brand), behind the wheel of their own Audi Sport car. The event was also punctuated by multiple brand experiences, including testing the range&rsquo;s latest improvements and participating in various activities.

Home of quattro tour

More projects

DS

DS3 Performance Tour

FIAT

Fiat 500X training