Home of quattro tour

Context

Quattro technology is an integral part of Audi&#39;s DNA and history. It has been at the heart of the brand&#39;s sporting and commercial successes for decades.

Objective

Creating a brand experience that was close to the network and highlighted this historical technology, with high impact in terms of revenue management for the brand.

ORECA Events solution

Creating and coordinating a tour of 6 racetracks in France. The half-day experience allowed participants to discover how versatile the quattro technology is, whether on a racetrack, on road or off road.

Audi TT 20 years

Context

The iconic Audi TT celebrated its 20th&nbsp;birthday in 2018. A key moment for this model which is synonymous with fun, innovation and design.&nbsp;&nbsp;

Objective

Federating Audi&#39;s most loyal customers to celebrate this birthday that was so important for the manufacturer.

ORECA Events solution

Devising an exclusive event at the Paul Ricard Circuit gathering 100 Audi TTs and their owners, fan clubs and MyAudi loyalty programme members. This unforgettable day combined driving sessions, a slalom in Audi TT RS to compare one&rsquo;s performance to that of a professional driver, and a preview of the special edition Audi TT &quot;20 years&quot;.

Devising an exclusive event at the Paul Ricard Circuit gathering 100 Audi TTs and their owners, fan clubs and MyAudi loyalty programme members. This unforgettable day combined driving sessions, a slalom in Audi TT RS to compare one’s performance to that of a professional driver, and a preview of the special edition Audi TT "20 years".

Hospitality space 24 Hours of Le Mans

Context

2018 and 2019 winner, Toyota is a key player in the 24 Hours of Le Mans. Besides being on track, the manufacturer has also had its own hospitality space on the edga of the track for many years, in order to welcome guests &amp; VIPs.

Objective

Providing guests &amp; VIPs with a premium and privileged experience of the 24 Hours of Le Mans, whilst standing out visually among rival manufacturers.

ORECA Events solution

Setting up an 800 m&sup2; VIP hospitality area with a terrace offering a panoramic view of the track, bar on the 1st floor and cinema to follow the race. A whole programme of activities including pit visit, shuttle service to discover the track&rsquo;s legendary turns, and access to a private box, completed the offer.

2018 and 2019 winner, Toyota is a key player in the 24 Hours of Le Mans. Besides being on track, the manufacturer has also had its own hospitality space on the edga of the track for many years, in order to welcome guests & VIPs.

Audi endurance experience

Context

In early 2010, Audi reigned supreme over the world of endurance racing. For the launch of the new Audi A1 and Audi A3, the brand wanted to highlight these popular models&rsquo; sporting DNA and prove their reliability.

Objective

Coming up with an event activation that was differentiating and getting Audi customers community involved in a way that reflected the brand&#39;s commitment to motorsport.

ORECA Events solution

The Audi endurance experience took place every year between 2011 and 2017. They allowed the brand&#39;s customers to experience the thrills of motorsport, on the most beautiful French circuits, behind the wheel of production vehicles that got specially prepared for the event. The final race changed format and location each year: 24-hour race, challenges abroad, race on ice in Lapland, etc.

Home of quattro tour

More projects

Audi TT 20 years

Hospitality space 24 Hours of Le Mans