Home of quattro tour
Quattro technology is an integral part of Audi's DNA and history. It has been at the heart of the brand's sporting and commercial successes for decades.
Creating a brand experience that was close to the network and highlighted this historical technology, with high impact in terms of revenue management for the brand.
ORECA Events solution
Creating and coordinating a tour of 6 racetracks in France. The half-day experience allowed participants to discover how versatile the quattro technology is, whether on a racetrack, on road or off road.