Context

Quattro technology is an integral part of Audi's DNA and history. It has been at the heart of the brand's sporting and commercial successes for decades.

Objective

Creating a brand experience that was close to the network and highlighted this historical technology, with high impact in terms of revenue management for the brand.

ORECA Events solution

Creating and coordinating a tour of 6 racetracks in France. The half-day experience allowed participants to discover how versatile the quattro technology is, whether on a racetrack, on road or off road.