Context

The brand wanted to launch its new Audi RS 4 a striking event.

Objective

Successfully launching this range’s new important model, creating brand content for social networks, and generating media value by inviting journalists and influencers.

ORECA Events solution

Creating and coordinating an Audi Sport brand show which took place in the evening at the Paul Ricard Circuit and included the first Audi RS 4 tests for press and worldwide customers. Audi Sport Stores invited their RS / R8 customers to experience this amazing event. The large fleet of cars available on site allowed all participants to discover the range’s novelties, by night, on the track. A rich communication plan around the event helped to enhance the overall experience and engaged a wider target audience, particularly via Facebook Live.