Context

Having become a brand in its own right in the premium segment, DS Automobiles developed a more powerful range in late 2016 called DS Performance, with the DS 3 as flagship model.

Objective

Strengthening DS Automobiles’s credibility in terms of performance and triggering attention among prospects with a real brand experience.

ORECA Events solution

Creating a roadshow covering the whole of France where each day was articulated around 4 themed workshops highlighting all performance aspects and emphasizing French luxury. Digital targeting focused on reaching out to leads.