E-TECH Hybrid Challenge
As an electric car pioneer, Renault has developed an exclusive hybrid technology called E-TECH, in collaboration with Renault DP World F1® Team. Since both the 2020 Formula 1 season and Renault's new hybrid ranges were launched at the same time, the brand saw this as an opportunity to promote its innovation to the general public.
Familiarising the general public with this new technology through gamification, highlighting the existing link between production cars and Renault's expertise in Formula 1.
ORECA Events solution
Initiating a digital experience called E-TECH Hybrid Challenge, available in six languages. In this game, the online user had to make the most of Renault E-TECH technology’s efficiency in order to beat Daniel Ricciardo’s and Esteban Ocon’s record.