illustration

MAZDA

Now Future training

#Train

Context

Japanese manufacturer Mazda is currently working on strengthening its presence on the premium market. In order to achieve this, it launched its new model, Mazda 3, in 2019.

Objective

Gathering together salesmen, dealers and after-sales managers from the French network in order to deliver a training around premium sales pitch and codes, providing them with all of the keys to sales performance.

ORECA Events solution

Initiating a training day entitled "Now Future" which took place in Paris and consisted of fun workshops full of learning contents. The Mazda 3 was exhibited alongside its direct competitors in order to highlight its DNA to 300 participants.