Context

In late 2018, DS Automobiles launched the new DS 3 Crossback, DS 7’s little brother, on the highly-competitive premium urban SUV segment. This is the brand’s first 100% electric car, thus becoming DS Automobiles’ new flagship vehicle.

Objective

Providing all of DS dealerships in Europe with the right keys and speech to sell the new DS 3 Crossback, whilst taking one more step forward into the world of Premium ‘à la française’.

ORECA Events solution

Initiating an international training programme mixing online and face-to-face sessions and covering the different key stages in the new DS 3 Crossback selling process. A participant-centred approach where the sales force was supported at all times.