illustration

ALFA ROMEO

Stelvio training

#Train

Context

Alfa Romeo's first SUV "Stelvio" embodies the brand’s repositioning and its desire to become a reference in the Premium SUV market.

Objective

Bringing together Alfa Romeo's sales force and delivering a training about this new SUV’s specific features and DNA. 

ORECA Events Solution

Devising a training course that focuses on state of mind, including static and dynamic workshops highlighting the Stelvio SUV among its competitors. A true brand experience on the shores of Lake Geneva, ideal setting to reflect the premium aspect of car.