Context

In 2020, the launch of its Plug-in Hybrid Electric versions of Jeep Renegade & Compass marked the brand's debut on the market of electric cars.

Objective

Gathering the entire sales force and introducing them to Jeep's PHEV offer, providing them with all of the keys to understand the electric-car market and the related sales arguments.

ORECA Events solution

Devising two e-learning courses in order to comply with sanitary rules, screening a film about PHEV technology and everything that comes with it. This was completed by a training programme happening in over 100 Jeep dealerships in France, thanks to a live conference with 5 coaches and trainers. Dynamic tests also allowed to strengthen the whole event, most particularly using a tracker in order to compare consumption between PHEV and combustion engines.