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MATMUT

Fan Zone 24 Hours of Le Mans

#Amplify

Context

Major player in the insurance sector, greatly involved in motorsport, Matmut reaches motorsport fans at the 24 Hours of Le Mans and delivers its messages, via a stand set up at the heart of the Fan Village.

Objective

Offering motorsport fans an immersive and innovative experience that highlights Matmut throughout the week of the 24 Hours of Le Mans.

ORECA Events solution

Creating "Future Zone by Matmut", a customised 225 m² space dedicated to mobility and automobiles of the future. Included in the programme: driving simulator, show-car, hoverboard test drive, buzzer challenge, slot car racing powered by bikes, and autograph session with Rebellion Racing drivers.