MX-30 digital training

Context

2020 marked Mazda&#39;s entry into the world of 100% electric cars, launching the MX-30 SUV. This model opened a new chapter in Mazda&#39;s history, strengthening the brand&rsquo;s strategy to move upmarket.

Objective

Training Mazda&#39;s French sales network on this new car&rsquo;s specific features and introducing them to the world of premium electric, whilst sharing the brand&#39;s strategic vision within a health situation that required agility and creativity.

ORECA Events solution

Creating &lsquo;Road to Premium - MX-30 - Electric Mobility&rsquo;, a fully digital and interactive online training. Three 1h30 virtual classes and two opening and closing conferences recorded in the studio prior to the event, in order to prepare salesmen and dealers to Mazda&rsquo;s arrival on the premium electric market.

E-TECH Hybrid Challenge

Context

As an electric car pioneer, Renault has developed an exclusive hybrid technology called E-TECH, in collaboration with Renault DP World F1&reg; Team. Since both the 2020 Formula 1 season and Renault&#39;s new hybrid ranges were launched at the same time, the brand saw this as an opportunity to promote its innovation to the general public.

Objective

Familiarising the general public with this new technology through gamification, highlighting the existing link between production cars and Renault&#39;s expertise in Formula 1.

ORECA Events solution

Initiating a digital experience called E-TECH Hybrid Challenge, available in six languages. In this game, the online user had to make the most of Renault E-TECH technology&rsquo;s efficiency in order to beat Daniel Ricciardo&rsquo;s and Esteban Ocon&rsquo;s record.

e-tron test centre

Context

Following on a large-scale process aiming to electrify its models, Audi launched its first 100% electric car in 2019: &quot;e-tron&quot; SUV.

Objective

Converting Audi e-tron pre-buyers into customers by introducing them to this car&rsquo;s electric technology and driving sensations, which open a new chapter for the brand.

ORECA Events solution

Creating and coordinating tailor-made test drives taking place at Castellet and Mortefontaine racetracks, consisting in individualised experiences to learn more about the Audi e-tron&rsquo;s assets. E-tron experts were on site to highlight different aspects of the car via 3 distinct workshops to highlight autonomy, comfort, eco-driving, energy recovery system as well as on-board technologies.

Following on a large-scale process aiming to electrify its models, Audi launched its first 100% electric car in 2019: "e-tron" SUV.

Oreca Events

We create and implement live and digital experiences for all players across the automotive industry, aiming to sharpen their performances.

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MAZDA

MX-30 digital training

RENAULT

E-TECH Hybrid Challenge

AUDI

e-tron test centre

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ORECA Events