Context

Following on a large-scale process aiming to electrify its models, Audi launched its first 100% electric car in 2019: "e-tron" SUV.

Objective

Converting Audi e-tron pre-buyers into customers by introducing them to this car’s electric technology and driving sensations, which open a new chapter for the brand.

ORECA Events solution

Creating and coordinating tailor-made test drives taking place at Castellet and Mortefontaine racetracks, consisting in individualised experiences to learn more about the Audi e-tron’s assets. E-tron experts were on site to highlight different aspects of the car via 3 distinct workshops to highlight autonomy, comfort, eco-driving, energy recovery system as well as on-board technologies.