Context

With sports models reflecting its motorsport DNA, Audi Sport has been renewing its model ranges on a regular basis in order to satisfy a demanding clientele. 

Objective

Ensuring that customers and prospects regularly test Audi Sport range new models, and experience the new sensations they provide, thus supporting sales momentum.

ORECA Events solution

Coordinating 8 adrenaline-filled days taking place at 3 of France's most beautiful racetracks (Le Mans, Le Castellet, Dijon-Prenois) so that guests can get to grips with the new Audi R8 and Audi RS3 LMS, alongside a professional coach as well as Audi Sport factory driver Benoît Tréluyer.