Audi TT 20 years

Context

The iconic Audi TT celebrated its 20th&nbsp;birthday in 2018. A key moment for this model which is synonymous with fun, innovation and design.&nbsp;&nbsp;

Objective

Federating Audi&#39;s most loyal customers to celebrate this birthday that was so important for the manufacturer.

ORECA Events solution

Devising an exclusive event at the Paul Ricard Circuit gathering 100 Audi TTs and their owners, fan clubs and MyAudi loyalty programme members. This unforgettable day combined driving sessions, a slalom in Audi TT RS to compare one&rsquo;s performance to that of a professional driver, and a preview of the special edition Audi TT &quot;20 years&quot;.

Devising an exclusive event at the Paul Ricard Circuit gathering 100 Audi TTs and their owners, fan clubs and MyAudi loyalty programme members. This unforgettable day combined driving sessions, a slalom in Audi TT RS to compare one’s performance to that of a professional driver, and a preview of the special edition Audi TT "20 years".

Audi TT 20 years

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