Context

Three years after its launch, the Fiat 500X had a major facelift, inside and outside. The model is based on four fundamentals: style, connectivity, on-board technologies and engines, embodying the promise of being ahead of its time.

Objective

Allowing FIAT sales force to become familiar with the crossover’s updates in terms of style and clarifying the model’s positioning within its market in order to identify its main assets.

ORECA Events solution

Designing and coordinating a training course in the heart of Deauville, highlighting the specific style of the 500 family and using it as a theme across all of the different workshops delivered, whether static or dynamic.