Context

In 2018, two Mazda models had a facelift: CX-3 Urban SUV and Mazda6 Sedan. The brand's entire sales network had to be trained about these two major updates.

Objective

Ensuring that the sales and after-sales networks are ready for the launch of these new products and introducing the related sales arguments.

ORECA Events solution

Devising one training week in a ‘back-to-back’ format in Nantes, including two opening and closing conferences, as well as static and dynamic workshops so that participants get as close as possible to the products and offers. Hosted at Radisson Blu in Nantes, the training ended with an evening party on the Vertigo rooftop.