Context

2020 marked Mazda's entry into the world of 100% electric cars, launching the MX-30 SUV. This model opened a new chapter in Mazda's history, strengthening the brand’s strategy to move upmarket.

Objective

Training Mazda's French sales network on this new car’s specific features and introducing them to the world of premium electric, whilst sharing the brand's strategic vision within a health situation that required agility and creativity.

ORECA Events solution

Creating ‘Road to Premium - MX-30 - Electric Mobility’, a fully digital and interactive online training. Three 1h30 virtual classes and two opening and closing conferences recorded in the studio prior to the event, in order to prepare salesmen and dealers to Mazda’s arrival on the premium electric market.