Renault Fan Zone F1 French Grand Prix

Context

The return of Formula 1 in France in 2018 was a fantastic opportunity for Renault &ndash; unique French manufacturer competing in the discipline &ndash; to showcase its participation and innovations.

Objective

Promoting Renault&#39;s participation in Formula 1 racing among enthusiasts and highlighting how technologies get transferred to everyday vehicles.

ORECA Events solution

Setting up a customised stand at the heart of the Grand Prix Fan Zone, celebrating the presence of the manufacturer, highlighting its performances on track, and showcasing products to the public.

The return of Formula 1 in France in 2018 was a fantastic opportunity for Renault – unique French manufacturer competing in the discipline – to showcase its participation and innovations.

Mazda@home

Context

2020 was an important year for Mazda as the brand unveiled its first time 100% electric car: Mazda MX-30. In the specific context of the health crisis, the brand wanted to introduce the car to new buyer profiles and allow them to test it in optimal conditions.

Objective

Putting in place a lead-generation tool that targets &quot;Full Electric or Electric Ready&quot; profiles and devising an impactful activation that takes into account consumers&rsquo; new behaviours.

ORECA Events solution

Coordinating a test-drive campaign presented as a &quot;preview opportunity&quot; mode entitled #Mazda@home and allowing the Mazda MX-30 to be tested on demand at the location of one&rsquo;s choice. The campaign relied on an omnichannel approach, targeting specific profiles, supplemented by a premium call centre available at all times throughout the process.

PHEV training

Context

In 2020, the launch of its Plug-in Hybrid Electric versions of Jeep Renegade &amp; Compass marked the brand&#39;s debut on the market of electric cars.

Objective

Gathering the entire sales force and introducing them to Jeep&#39;s PHEV offer, providing them with all of the keys to understand the electric-car market and the related sales arguments.

ORECA Events solution

Devising two e-learning courses in order to comply with sanitary rules, screening a film about PHEV technology and everything that comes with it. This was completed by a training programme happening in over 100 Jeep dealerships in France, thanks to a live conference with 5 coaches and trainers. Dynamic tests also allowed to strengthen the whole event, most particularly using a tracker in order to compare consumption between PHEV and combustion engines.

More projects

RENAULT

Renault Fan Zone F1 French Grand Prix

MAZDA

Mazda@home

ORECA Events