Context

Designed with extreme attention to detail and performance, Audi Sport models reflect the brand’s ultimate driving experience. The brand wanted to convey its vision of automotive to its community of owners.

Objective

Strengthening Audi Sport community by offering an activation that was different from the brand's classic driving programmes.

ORECA Events solution

Creating a road-trip to gather Audi Sport owners over several days, allowing them to discover some of the most beautiful French regions, taking them on an exclusive journey at the heart of Audi's DNA, whilst turning a community event into a source of content that had potential for high media coverage.