Context

To meet RS and R8 customers’ high expectations, Audi regularly provides its community with exclusive experiences, aiming to strengthen brand attachment.

Objective

Gathering and developing Audi Sport community as part of an annual event where the brand’s customers and enthusiasts can meet.

ORECA Events solution

Coordinating a "Trackday"-type event where all participants have the opportunity to drive on the Paul Ricard Circuit (a partner of the brand), behind the wheel of their own Audi Sport car. The event was also punctuated by multiple brand experiences, including testing the range’s latest improvements and participating in various activities.