Context

The return of Formula 1 in France in 2018 was a fantastic opportunity for Renault – unique French manufacturer competing in the discipline – to showcase its participation and innovations.

Objective

Promoting Renault's participation in Formula 1 racing among enthusiasts and highlighting how technologies get transferred to everyday vehicles.

ORECA Events solution

Setting up a customised stand at the heart of the Grand Prix Fan Zone, celebrating the presence of the manufacturer, highlighting its performances on track, and showcasing products to the public.