Context

2018 and 2019 winner, Toyota is a key player in the 24 Hours of Le Mans. For many years, the manufacturer has also been present in the Fan Village, close to fans.

Objective

Allowing motorsport fans to enter Toyota’s brand universe and enjoy an immersive and fun experience.

ORECA Events solution

Setting up a Toyota-dedicated fan zone within a welcoming space, open to the outside world, with activities and experiences around Toyota Gazoo Racing and the manufacturer’s hybrid technologies.